Narrative and Key Messages
To create and maintain our influence as a leading research university, clear, consistent messaging is crucial. The following key messages should underpin all our communications.
Go to Narrative and Key Messages
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Brand Voice and Tone
As you convey Narrative and Key Messages throughout your communications, strive for consistency in brand voice and tone as well. Developed with a third-party brand messaging agency, this language offers descriptions that can apply to individuals, groups, or initiatives.
Go to Brand Voice and Tone
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Editorial Style Guide
Editorial Style
Georgia Tech's editorial standards are the rules regarding the mechanics of written communication. Application of these standards helps our large and diverse campus community present our brand in a consistent way.
The Institute Editorial Style Guide addresses some of the most frequently encountered style issues — most typically regarding capitalization, punctuation, and proper word usage — and provides guidance for instances when many possibilities exist.
Go to the Editorial Style Guide
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Boilerplate Copy
This copy should be used verbatim as an addendum to communications materials such as press releases, feature stories, and news articles.
The Georgia Institute of Technology, or Georgia Tech, is one of the top public research universities in the U.S., developing leaders who advance technology and improve the human condition.
The Institute offers business, computing, design, engineering, liberal arts, and sciences degrees, as well as professional development and K-12 programs for fostering success at every stage of life. Its more than 53,000 undergraduate and graduate students represent 54 U.S. states and territories and more than 143 countries. They study at the main campus in Atlanta, at instructional sites around the world, and through distance and online learning.
As a leading technological university, Georgia Tech is an engine of economic development for Georgia, the Southeast, and the nation, conducting more than $1 billion in research annually for government, industry, and society.
Tagline
The Institute does not have an official tagline. Use of the Creating the Next tagline was discontinued, with the visual identity refresh in September 2021.
The Institute's motto, Progress and Service, which embodies Georgia Tech's mission to develop leaders who advance technology and improve the human condition, or the strategic plan tagline, Progress and Service for All, may be considered for use on communications where they appropriately complement or further the message.