Up with the White and Gold! Our color palette unifies Georgia Tech’s visual identity system across all media and is used to build greater consistency of the Institute’s brand across campus.
Core Colors
Use the core colors in a clear, consistent way across all branded materials. White and Gold should lead the visual palette, creating a strong and cohesive foundation. Navy can be used to add contrast and balance, supporting the overall design without becoming the dominant color.
NOTE: Use accessible color combinations to improve legibility and ensure Georgia Tech content meets accessibility standards. Gold text on a white background does not meet accessibility requirements. Use Dark Gold instead for WCAG AA compliance.
colors
Gold
CMYK: 0, 19, 54, 29
HEX: #B39051
RGB: 179, 144, 81
PMS: 118*
Metallic PMS: 10126
*Closest Pantone match to color
White
CMYK: 0, 0, 0, 0
HEX: #FFFFFF
RGB: 255, 255, 255
Navy
CMYK: 96, 82, 47, 58
HEX: #051E39
RGB: 5, 30, 57
PMS: 2380*
*Closest Pantone match to color
Dark Gold
CMYK: 39, 49, 86, 18
HEX: #8F713D
RGB: 143, 113, 61
PMS: n/a
Core color usage:
Metallic PMS 10126 may be used for offset printing.
Use the core colors as the most dominant hues across all media.
Shade percentages and transparencies are permitted.
Accessible usage:
The font weight for these colors must be 500 or higher.
When using combinations of any text color on any background color in digital media, check the colors for accessibility using a contrast checker such as the WebAIM Contrast Checker.
Your text must pass WCAG AA at a minimum.
Secondary Colors
Secondary colors provide visual variation and may be used in either supporting roles or as solid blocks of color to complement the primary palette.
Diploma
CMYK: 2, 2, 10, 0
HEX: #F9F6E5
RGB: 249, 246, 229
Buzz
CMYK: 0, 30, 100, 0
HEX: #EAAA00
RGB: 234, 170, 0
Accent Colors
These colors complement the Georgia Tech brand palette and are intended to add visual interest. Use them sparingly, typically no more than 10% of an overall design, to provide contrast without competing with the primary and secondary colors. They may be used as full-strength applications or as tints and transparencies.
Campanile
CMYK: 85, 10, 39, 18
HEX: #048A81
RGB: 4, 138, 129
Whistle
CMYK: 47, 100, 0, 29
HEX: #660064
RGB: 102, 0, 100
Burdell
CMYK: 25, 1, 0, 0
HEX: #BBE6F2
RGB: 187, 230, 242
Azalea
CMYK: 1, 100, 14, 3
HEX: #D90368
RGB: 217, 3, 104
Tech Lawn
CMYK: 90, 36, 93, 32
HEX: #066034
RGB: 6, 96, 52
Gradient Colors
Gradients are included in the color palette to provide an alternative to large areas of solid Gold and Navy, which can feel heavy when overused. Use gradients in places that require broader applications of color. The gold gradient should be paired with black text, and the navy gradient should be paired with white text to maintain accessibility.
NOTE: Light Gold, Medium Navy, and Bright Blue are reserved for use within gradients only.
Gold Gradient Colors
Dark Gold
CMYK: 39, 49, 86, 18
HEX: #8F713D
RGB: 143, 113, 61
Gold
CMYK: 0, 19, 54, 29
HEX: #B39051
RGB: 179, 144, 81
Light Gold
CMYK: 9, 22, 49, 3
HEX: #DEBD88
RGB: 222, 189, 136
Dark Gold
CMYK: 39, 49, 86, 18
HEX: #8F713D
RGB: 143, 113, 61
Gold Gradient
Dark Gold, Gold, Light Gold, Dark Gold
CSS: background: linear-gradient(to right, #8F713D, #B39051, #DEBD88, #8F713D);
Navy Gradient Colors
Navy
CMYK: 96, 82, 47, 58
HEX: #051E39
RGB: 5, 30, 57
Medium Navy
CMYK: 100, 57, 9, 47
HEX: #003D69
RGB: 0, 61, 105
Bright Blue
CMYK: 100, 64, 0, 16
HEX: #004C97
RGB: 0, 76, 151
Navy
CMYK: 96, 82, 47, 58
HEX: #051E39
RGB: 5, 30, 57
Navy Gradient
Navy, Medium Navy, Bright Blue, Navy
CSS: background: linear-gradient(to right, #051E39, #003D69, #004C97, #051E39);
Using the Brand Colors
Accent colors must be applied subordinately to the core and secondary colors. They should represent no more than 10% of the overall color application in the design or layout.
Consider audience expectations and relationships with the Institute brand when selecting and applying accent colors.
Use this visual guide to apply colors in the correct proportions, ensuring consistency and alignment with our core brand palette.
Get These Colors
Download the Adobe Swatch Exchange (ASE) files and gradient files (InDesign, Illustrator, or JPG) to use in your layouts.
Asset downloads require a Georgia Tech login.