Use the primary colors prominently and consistently in all branded materials. Secondary and tertiary colors may be used when an expanded palette is necessary.

Primary Colors

 

White

PMS: n/a
HEX: #FFFFFF
RGB: 255, 255, 255
HSL: 0, 0, 100
HSB: 0, 0, 100
CMYK: 0, 0, 0, 0

 

Tech Gold

Metallic PMS: 8383
PMS: 4515
HEX: #B3A369
RGB: 179, 163, 105
HSL: 47, 33, 56
HSB: 47, 41, 70
CMYK: 13, 19, 62, 28

Primary Color Usage

  • Use the primary colors as the most dominant hues in all media.
  • Use of shade percentages is permitted.
  • Tech Gold Metallic ink may be used when printing offset.

Accessibility of Text

Using accessible color combinations enhances legibility and ensures that Georgia Tech's content is available to a diverse audience. When using combinations of any text color on any background color in digital media, check the colors for accessibility using a contrast checker such as the WebAIM Contrast Checker. Your text must pass WCAG AA at a minimum.

Tech Gold text on a white background is not accessible. When using Tech Gold for text on a website or other digital media, substitute Tech Medium Gold for large text and Tech Dark Gold for small bold text. The font weight for these colors must be 600 or higher.

Accessible Tech Gold

 

Tech Medium Gold

HEX: #A4925A
RGB: 164, 146, 90
For use in large headline text in any digital media.

 

Tech Dark Gold

HEX: #857437
RGB: 133, 116, 55
For use in small bold text in any digital media.

 

Tech Light Gold

 

Tech Light Gold

HEX: #BFB37C
RGB: 191, 179, 124
For use wherever a lighter gold is needed for contrast or metallic effects. Not suitable for text color on a white background.

Secondary Colors

 

Buzz Gold

PMS: 124
HEX: #EAAA00
RGB: 234, 170, 0
HSL: 44, 100, 46
HSB: 44, 100, 92
CMYK: 0, 30, 100, 0

 

Navy Blue

PMS: 540
HEX: #003057
RGB: 0, 48, 87
HSL: 207, 100, 17
HSB: 207, 100, 34
CMYK: 100, 57, 12, 66

Tertiary Colors

 

Gray Matter

(neutral dark gray)
PMS: 425
HEX: #54585A
RGB: 84, 88, 90
HSL: 200, 3, 34
HSB: 200, 7, 35
CMYK: 48, 29, 26, 76

 

Atlanta Fog

(cool blue-black)
PMS: 296
HEX: #002233
RGB: 0, 34, 51
HSB: 200, 100, 10​
HSL: 200, 100, 20
CMYK: 30, 10, 0, 100

 

Mortar​

(warm gray)
PMS: 7536
HEX: #8E8B76​
RGB: 142, 139, 118
HSL: 53, 10, 51
HSB: 53, 17, 56​
CMYK: 26, 21, 40, 31

 

Pi Mile​

(light warm gray)
PMS: 427
HEX: #D6DBD4
RGB: 214, 219, 212
HSL: 103, 9, 85
HSB: 103, 3, 86
CMYK: 9, 4, 10, 8

 

Diploma​

(light ivory yellow)
PMS: 7499
HEX: #F9F6E5
RGB: 249, 246, 229​
HSL: 51, 63, 94
HSB: 51, 8, 98
CMYK: 1, 1, 10, 1

 

Tower Patina​

(green-blue)
PMS: 5483
HEX: #4B8B9B
RGB: 75, 139, 155
HSL: 192, 35, 45
HSB: 192, 52, 61
CMYK: 53, 5, 18, 25

 

Bobby Jones​

(grass green)
PMS: 355
HEX: #377117​
RGB: 55, 113, 23​
HSL: 99, 66, 27​
HSB: 99, 80, 44
CMYK: 75, 10, 100, 30

 

Burger Bowl

(bright lime green)
PMS: 382
HEX: #B7C42F
RGB: 183, 196, 47​
HSL: 65, 61, 48​
HSB: 65, 76, 77
CMYK: 30, 7, 100, 4

 

Whistle​

(berry purple)
PMS: 229
HEX: #740053​
RGB: 116, 0, 83​
HSL: 317, 100, 23​
HSB: 317, 100, 45
CMYK: 31, 100, 9, 44

 

Georgia Clay​

(earth orange)
PMS: 174
HEX: #AD4025
RGB: 173, 64, 37
HSL: 12, 65, 41
HSB: 12, 79, 68
CMYK: 10, 78, 80, 25

 

Horizon

(bright orange)
PMS: 1585
HEX: #F95E10​
RGB: 249, 94, 16​
HSL: 20, 95, 52
HSB: 20, 94, 98
CMYK: 0, 70, 96, 0