Standardized email signatures and branded HTML emails offer an opportunity to uphold the Institute's visual identity in both internal and external digital communications.
Consistent email signatures deliver a visually coherent look across Georgia Tech departments. So, be sure to use Georgia Tech's primary typefaces.
Your email signature may contain any of the following elements:
- Your name.
- Job title.
- Department or unit.
- Georgia Institute of Technology.
- Postal mailing address (optional).
- Office phone number.
- Cell number (optional).
- Fax number (if applicable).
- Email address.
- Department/unit website address.
- Georgia Tech website address.
Communications Officer | Institute Communications
Georgia Institute of Technology
Phone (404) 385-1234 | Cell (404) 555-1234 | Fax (404) 384-1212
email@example.com | comm.gatech.edu | gatech.edu
Email Body Copy
The Institute does not have an official guideline for which typography to use for the body copy within an email. When you create a new email, any text you type appears in the default font, which is called Calibri.
Many units around campus utilize email newsletters formatted with HTML to create visually appealing layouts. Using templates provided by services such as Constant Contact and Mailchimp is permitted, as long as style choices align with the brand. When selecting a service or template, consider the important guidelines below.
Device Responsiveness in Emails
An average of 50% of emails are opened on mobile devices. If your email isn't coded for responsiveness, it will be difficult to read on mobile devices and may not be read at all due to legibility issues. Always use mobile-responsive email templates.
The CAN-SPAM act is a law that protects people from receiving unwanted emails. It is crucial that your HTML emails comply with this law. Your emails must contain an accurate physical address and a way to opt out of them. These are usually placed in the email footer. Many email marketing providers, such as Mailchimp and Constant Contact, will automatically include these in your emails, but it is your responsibility to make sure.
Learn more about CAN-SPAM compliance at the Federal Trade Commission Website.