Official Brand Guide
of Georgia Tech
These brand standards are designed to be a tool to help us communicate with consistency, quality, and brand integrity. By identifying and adhering to these brand standards, we will be able to more effectively showcase our distinctiveness to our many stakeholders.
Progress means looking forward with tenacity. When we speak as Georgia Tech, with speak with an aspirational tone backed by skill and grit. We are bold and curious.
Service means we use our skills and resources to improve the lives of others, support our communities, and contribute to the world. When we speak as Georgia Tech, we speak with respect for diversity and universal altruism.
The Georgia Tech visual identity upholds a golden standard which emphasizes forward momentum. It is polished and dynamic. It showcases the sharp ideas and essential connections which are the engines of progress and service.
The imagery of Georgia Tech is reflective of our inclusive spirit and diverse perspectives.