Text "One Georgia Tech" over the GT skyline

The Georgia Tech brand is the essence of who we are—our reputation, our unique characteristics, our people, our values, and our influence throughout the world.

Official Brand Guide
of Georgia Tech


These brand standards are designed to be a tool to help us communicate with consistency, quality, and brand integrity. By identifying and adhering to these brand standards, we will be able to more effectively showcase our distinctiveness to our many stakeholders.

a student researcher with her robotic subject
a researcher holding a butterfly wing
The T of the Georgia Tech Tower
buzz posing with a skateboarder student

The Pillars of Georgia Tech

Inventive and Industrious


We’re more than ivory tower “big brains.” We’re also by nature tinkerers, inventors, and explorers – pathfinders that bring an industrious tenacity to every opportunity we tackle and every obstacle we overcome.



We are an amazingly diverse community of brilliant and creative minds — connected by an attraction to the ingenious and the inventive. Drawn together by passion and skill, and spurred by our imaginations, we work together to solve challenges expediently.

Real-world Returns


Our graduates are in high demand because they are prepared to make an immediate impact. We're focused on real world application in everything we do. We offer an ivy league-quality education with a public college price tag, which makes paying for college more affordable.

students collaborating

Our Voice

Progress means looking forward with tenacity. When we speak as Georgia Tech, with speak with an aspirational tone backed by skill and grit. We are bold and curious.

Service means we use our skills and resources to improve the lives of others, support our communities, and contribute to the world. When we speak as Georgia Tech, we speak with respect for diversity and universal altruism.

examples of branded visuals

Our Look

The Georgia Tech visual identity upholds a golden standard which emphasizes forward momentum. It is polished and dynamic. It showcases the sharp ideas and essential connections which are the engines of progress and service.

The imagery of Georgia Tech is reflective of our inclusive spirit and diverse perspectives.

students walking in the Love building

Related Sites

strategic plan presentation screenshot

Strategic Plan

The brand is evolving in response to the new Strategic Plan.

the Wardlaw building

Institute Communications

Meet the team that creates and shares the Georgia Tech narrative and brand identity.

students wearing spirit wear


Get a better understanding of how licensing works at our licensing site.


Policy Library

Learn about official brand identity standards and policies at the policy library.