The Georgia Tech brand is the essence of who we are—our reputation, our unique characteristics, our people, our values, and our influence throughout the world.

These brand standards are designed to be a tool to help us communicate with consistency, quality, and brand integrity. By identifying and adhering to these brand standards, we will be able to more effectively showcase our distinctiveness to our many stakeholders.

We aspire to support and amplify one voice for Georgia Tech, and to become the team of experts to whom the campus turns for guidance to positively shape our audiences’ experiences and enhance the Institute’s impact — locally and globally.