Brand guide header with Georgia Tech students sitting on the lawn

Our brand standards help us communicate with consistency, quality, and brand integrity.

Official Brand Guide
of Georgia Tech


Aligning solidly with our new 10-year strategic plan, the refreshed Georgia Tech brand unmistakably reflects who we are. Representing our reputation, our unique characteristics, our people, and our influence around the world, it matches the Institute's visual identity with its core values and mission: to develop leaders who advance technology and improve the human condition.

By identifying and adhering to these brand standards, we will be able to more effectively showcase our distinctiveness to our many stakeholders.

students talking and studying together

Our Voice

Our messages — no matter the audience — should always communicate the essence behind our motto of Progress and Service.

That means conveying consistently and authentically that we are a higher education community, absolutely committed to inclusive excellence and innovation, daring every day to imagine and then create solutions for a better future.

examples of branded visuals

Our Look

The look of Georgia Tech is reflective of our inclusive spirit and diverse perspectives. A consistent visual representation across all communication platforms provides clarity, recognition, and a seamless visual experience, through the application of universal brand standards that support that look — our visual identity.

Our refreshed visual identity has been created to reflect Georgia Tech’s core values focused on students, diversity, and innovation.

students walking and talking in the Love building

Related Sites

strategic plan presentation screenshot

Strategic Plan

Read more about the new Institute strategic plan, which is at the heart of the brand's evolution.

the Wardlaw building

Institute Communications

Meet the team that creates and shares the Georgia Tech narrative and brand identity.

students wearing spirit wear


Get a better understanding of how licensing works at our licensing site.


Policy Library

Learn about official brand identity standards and policies at the policy library.