Our brand standards help us communicate with consistency, quality, and brand integrity.
Official Brand Guide
of Georgia Tech
Aligning solidly with the Institute strategic plan, the Georgia Tech brand unmistakably reflects who we are. Representing our reputation, our unique characteristics, our people, and our influence around the world, it matches the Institute's visual identity with its core values and mission: to develop leaders who advance technology and improve the human condition.
By identifying and adhering to these brand standards, we will be able to more effectively showcase our distinctiveness to our many stakeholders.
Our Voice
Our messages — no matter the audience — should always communicate the essence behind our motto of Progress and Service.
That means conveying consistently and authentically that we are a higher education community, absolutely committed to excellence and innovation, daring every day to imagine and then create solutions for a better future.
Our Look
The look of Georgia Tech is reflective of our spirit, traditions, and perspectives. A consistent visual representation across all communication platforms provides clarity, recognition, and a seamless visual experience, through the application of universal brand standards that support that look — our visual identity.
Our visual identity reflects Georgia Tech’s core values, mission, and vision.
Related Sites
Strategic Plan
Read more about the Institute strategic plan, which is at the heart of the brand's evolution.
Institute Communications
Meet the team that creates and shares the Georgia Tech narrative and brand identity.
Licensing
Get a better understanding of how licensing works at our licensing site.
Policy Library
Learn about official brand identity standards and policies at the policy library.