Narrative and Key Messages

To create and maintain our influence as a leading research university, clear, consistent messaging is crucial. The following key messages should underpin all our communications.

Editorial Style

Georgia Tech's editorial standards are the rules regarding the mechanics of written communication. Application of these standards helps our large and diverse campus community present our brand in a consistent way.

The Institute Editorial Style Guide addresses some of the most frequently encountered style issues — most typically regarding capitalization, punctuation, and proper word usage — and provides guidance for instances when many possibilities exist.

Boilerplate Copy

This copy should be used verbatim as an addendum to communications materials such as press releases, feature stories, and news articles.

Long Version

The Georgia Institute of Technology, or Georgia Tech, is one of the top public research universities in the U.S., with more than 47,000 undergraduate and graduate students who study in person at the main campus in Atlanta, at Georgia Tech-Europe in France, at Georgia Tech-Shenzhen in China, as well as through distance and online learning. Undergraduate and graduate students combined represent 54 U.S. states and territories and approximately 143 countries. 

Georgia Tech's engineering and computing Colleges are the largest and among the nation's highest-ranked, and the Institute also offers outstanding programs in business, design, liberal arts, and sciences.

With more than $1.3 billion annually in research awards across all six Colleges and the Georgia Tech Research Institute, Georgia Tech is among the nation’s most research-intensive universities. It is an engine of economic development for the state of Georgia, the Southeast, and the nation.

Georgia Tech’s mission is to develop leaders who advance technology and improve the human condition. Its mission and strategic plan are focused on making a positive impact in the lives of people everywhere. Since 1885, the people of Georgia Tech have dared to imagine and then create solutions for a better future. 

Short Version

The Georgia Institute of Technology, or Georgia Tech, is one of the top public research universities in the U.S., developing leaders who advance technology and improve the human condition.

The Institute offers business, computing, design, engineering, liberal arts, and sciences degrees. Its more than 47,000 undergraduate and graduate students represent 54 U.S. states and territories and more than 143 countries. They study at the main campus in Atlanta, at campuses in France and China, or through distance and online learning.

As a leading technological university, Georgia Tech is an engine of economic development for Georgia, the Southeast, and the nation, conducting more than $1 billion in research annually for government, industry, and society. 

Tagline

The Institute does not have an official tagline. Use of the Creating the Next tagline was discontinued, with the visual identity refresh in September 2021.

The Institute's motto, Progress and Service, which embodies Georgia Tech's mission to develop leaders who advance technology and improve the human condition, or the strategic plan tagline, Progress and Service for All, may be considered for use on communications where they appropriately complement or further the message.