Consistent use of typography plays an important role in shaping Georgia Tech's brand image. To create a consistent identity for all printed and digital materials generated by Georgia Tech, a standard family of typefaces has been chosen for use in all media. 

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Digital Typography and Fonts

Primary: Roboto

Georgia Tech’s main digital typeface is Roboto, which is a sans-serif optimized for use in digital projects. 

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Download Roboto free from Google Fonts. 

Usage Guidelines

  • Use for all text other than header elements.
  • Do not use for print projects.

 

Secondary: Roboto Slab

Georgia Tech’s secondary digital typeface is Roboto Slab, which is a serif font optimized for use in digital projects.

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Download Roboto Slab free from Google Fonts. 

Usage Guidelines

  • Use for header elements.
  • Do not use for print projects.

Icons: Font Awesome

Georgia Tech's official website icons are Font Awesome, which are scalable vector icons customizable via CSS​.

Download Font Awesome. The most recent version of Font Awesome is included via CDN.

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Print Typography and Fonts

Primary: Helvetica Neue/Arial

Helvetica Neue is available in light, thin, regular, medium, bold, heavy, and black, condensed in all weights and extended in all weights. The extreme flexibility of this sans-serif font lends itself to successfully creating documents in various categories. 

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Institute Communications does not distribute typefaces. To download Helvetica Neue, you must purchase a software license. A free alternative is Arial, which is available on most operating systems.

Usage Guidelines

  • Helvetica Neue or Arial may be used for both headlines and body copy in print projects.
  • Helvetica Neue or Arial should not be used for digital projects.

 

Secondary: Georgia

Georgia Tech’s secondary serif typeface is Georgia, which serves as a companion to Helvetica Neue. 

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The Georgia typeface is free and available on most operating systems. 

Usage Guidelines

  • Use as a secondary typeface with the Helvetica Neue or Arial typefaces.
  • It may be used for both headlines and body copy in print projects.
  • Georgia should not be used for digital projects.
 

Accent: Vitesse/Roboto Slab

Georgia Tech’s accent typeface is Vitesse. 

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Institute Communications does not distribute typefaces. To download Vitesse, you must purchase a software license. A free alternative is Roboto Slab, which is available from Google Fonts.

Usage Guidelines

  • Vitesse or Roboto Slab should be used as an accent when using Helvetica Neue or Arial.
  • It may be used for both headlines and body copy in print projects.
  • It should not be used for digital projects.
  • It should not be used — or used only sparingly — together with the Georgia typeface.