As one of the primary tools for telling the Georgia Tech story, it is important for our videos to reflect the Institute’s identity through consistent voice, tone, messaging, and visuals, and through the standardized use of the Georgia Tech logo in title slides and uniform content and typography in the lower thirds.

Adhering to videography guidelines ensures a cohesive and distinctive brand image and enables us to effectively communicate our unique value to our many stakeholders.

To review color guidelines for all media, including accessible color combinations, secondary colors, and tertiary colors, visit: Brand Colors.

Typography

Use the Institute’s approved fonts for any on-screen text to maintain brand consistency. Pre-approved primary and secondary fonts for video are as follows:

• DIN Next Slab Pro
• DIN 2014
• Roboto (Regular)
• Roboto Slab

For descriptions of these fonts and ways to acquire them, visit: Typography.

Audio Branding

Voiceover: If using voiceovers, they should be clear, professional, and reflect the Institute’s tone. Avoid overly casual language unless the context demands it (e.g., student-driven content).

Music: Select music that aligns with the Institute’s image — usually neutral, uplifting, or instrumental pieces that don’t overwhelm the messaging.

Voice and Tone

The voice should feel professional, intellectual, and forward-thinking, especially for prospective students, faculty, and donors.

• Avoid jargon, keep messaging relatable for a broader audience without sacrificing academic credibility.
• Avoid casual or overly playful styles unless they align with a specific department’s audience.

Visit Brand Voice and Tone for tone characteristics and guidelines on how to apply them.

Key Messaging

Videos should align with the Institute’s mission, values, and strategic priorities. Include calls to action that resonate with these objectives (e.g., enrollment, research promotion, alumni engagement). To review key messages, visit: Narrative and Key Messages. 

Content Structure

Clear Purpose: Establish the goal of the video upfront. Whether it’s recruitment, research highlights, or campus news, the content should be focused and purposeful.

Storytelling: Incorporate authentic stories from students, faculty, and alumni. For example, highlight achievements, research breakthroughs, or student life.

Length: Keep videos concise. Aim for 1-3 minutes for most content unless it's a detailed interview or lecture.

Video Style

Shooting: Use high-quality cameras and professional lighting when possible.

Framing and Composition: Follow professional framing standards (rule of thirds, appropriate headroom, etc.). Highlight key subjects — faculty, students, or campus life.

Graphics and Animations: Keep them simple and aligned with the brand’s aesthetic. Overly complex animations can distract from the core message.

For more lighting and framing tips, visit: Filming Checklist.

Accessibility

Closed Captions: Ensure all videos are captioned for accessibility.

Inclusive Language and Imagery: Reflect the diversity of the Georgia Tech community, ensuring different groups are represented.

Audio Descriptions: Consider adding audio descriptions for viewers with visual impairments if necessary.

Stock Footage

It is permitted to use generic stock footage (e.g., Storyblocks, Envato, etc.) as B-roll for video when appropriate.  Ensure the stock footage is licensed and from a vetted source.