Logos and Wordmarks
A consistent visual representation across all communication platforms provides clarity, recognition, and a seamless visual experience for any interaction with Georgia Tech. Our logo and visual elements help to define the Institute and distinguish it from other universities.
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Logo-Tagline Lockup
The primary logo can be paired with the trademark for the Institute's official tagline, Creating the Next®.
Legacy Logo
(Georgia Institute of Technology)
The legacy logo with full name of the Institute is reserved for special applications such as business cards, stationery, and Institute signage.
- The campus unit is identified to the right of the Campanile symbol.
- A descriptor line below the unit name is optional.
Two- and Three-Line Logos
Combination logos for long or complex unit names can be output in two- or three-line versions. In a three-line version, the top of the unit name should align with the top of the Campanile symbol.
Acronyms and Initialisms
Logos based in acronyms or initialisms are no longer supplied, created, or endorsed. Combination marks are output with the complete name of the campus unit.
Outline Logos
Outline versions of combination logos are retired and are no longer supported.
Logos for Events, Initiatives, Programs
Custom logos for events, initiatives or programs are strictly prohibited per Institute policy. Existing graphics, symbols, or icons unique to individual units within Georgia Tech may not be used as dominant, freestanding components resembling a logo. Other visual elements may be used as secondary elements. They must be subordinate to the Georgia Tech logo.
Individual units, programs, or initiatives that have created their own logos, or had individual marks created for them by third parties or students, may not use such marks to represent their unit or Georgia Tech.
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Athletics and Spirit Marks
Georgia Tech's athletics identity elements - or Spirit Marks - include the interlocking GT, our mascot - Buzz®, the Ramblin' Wreck, and the Georgia Tech Athletics wordmark.
Athletics and Spirit Marks are licensed trademarks that require prior approval before use from the Licensing office. For trademark usage permission, contact the licensing manager.
Tagline Wordmark
Horizontal and stacked wordmarks represent the Creating the Next® tagline in graphic form.
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Logo Art Sheet
These logos and wordmarks are federally registered in the name of the Board of Regents of the University System of Georgia by and on behalf of the Georgia Institute of Technology.
A license is required to reproduce the Georgia Institute of Technology name and trademarks.
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Logo Usage Guidelines
Please observe these usage guidelines when using any Georgia Tech or unit logo, wordmark, or graphic element.