Well-designed and professionally printed materials help solidify our overall identity and are a strategic part of multichannel communications at Georgia Tech.
Primary Typeface (Print)
Helvetica Neue is available in light, thin, regular, medium, bold, heavy, and black, condensed in all weights and extended in all weights. The extreme flexibility of this sans-serif font lends itself to successfully creating documents in various categories.
Institute Communications does not distribute typefaces. To download Helvetica Neue, you must purchase a software license. A free alternative is Arial, which is available on most operating systems.
Helvetica Neue or Arial may be used for both headlines and body copy in print projects.
Helvetica Neue or Arial should not be used for digital projects.
Logos Official campus stationery and business cards may apply the legacy logo or a unit combination logo.
Fonts Palatino and Helvetica are the only approved typefaces to appear on campus stationery.
Business cards Official Georgia Tech business cards are meant to represent an employee's role at the Institute, and typically include:
Business phone numbers
Multiple phone numbers or links Available space will dictate how many of these contact points will make it onto the card.
Personal Information Business cards should not include personal contact information such as personal email addresses, personal social media accounts, or personal web links. Exceptions are non-Institute mobile or home numbers for employees who wish to be contacted for business purposes.
Multiple Titles If multiple titles easily fit into an existing template, then they may be used. If multiple titles cannot easily fit into the desired template, the card holder will have to decide which titles are most useful.
Joint Appointments Some Georgia Tech faculty and staff may also work for another institution. To accommodate these cases, a card may contains standard Georgia Tech information on one side, and a card design from the other institution on the other side.
Not all partnership institutions allow this arrangement, so the card holder may not be able to have a two-sided card.
It is not unusual for a Georgia Tech professor involved in a joint program to wish to use his or her Georgia Tech title for both institutions. Often, the faculty member is technically an adjunct at the other institution, and that institution may frown on using anything but the adjunct designation on their side of the card, if they grant permission for a two-sided card at all.
Joint Departments The Wallace H. Coulter Department of Biomedical Engineering is currently the only jointly-operated unit. Faculty and staff employed by Georgia Tech working within this department may have a Georgia Tech business card or a Wallace H. Coulter Department of Biomedical Engineering business card. Cards featuring Georgia Tech or Emory University business card formats on one side and the Coulter Department of Biomedical Engineering format on the other side are not permitted. Affiliations other than Georgia Tech or Emory would be permitted on the second side with permission from the affiliated entity.
Foreign Language Translation When needed, these should appear on the obverse of the card with no graphic formatting.
Students are allowed to have business cards displaying the Georgia Institute of Technology logo or affiliated unit combination logo; the card must clearly indicate the student status of the cardholder (Class of XX, Ph.D. Candidate, etc.).
Student employees are allowed to have official business cards at the discretion of their supervisor.