Continuity of the graphical user interface from site to site is an important practice as part of user-friendly design. It also helps to strengthen Georgia Tech's brand visual identity.

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Web/Digital Typefaces

Georgia Tech’s main digital typeface is optimized for use in digital projects. It includes both sans-serif (Roboto) and serif (Roboto Slab) versions, as well as international characters. 

Roboto

Roboto

Roboto

Roboto Slab

Roboto Slab

Roboto Slab

These fonts are also available through Google Fonts.

Usage Guidelines
  • Use the serif (Roboto Slab) for header elements.
  • Use the sans-serif (Roboto) for all other text.​
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Iconic Font (Web/Digital)

Font Awesome

Georgia Tech's official website icons are Font Awesome, which are scalable vector icons customizable via CSS​.

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Website Headers

Primary Header - Tech Gold

(Released July 18, 2018)

The primary header is the full Georgia Tech-branded header. This header should be used on top-level pages by administrative units, colleges, schools, research institutes, and research units affiliated with the core research areas.

header

Website Footer

Primary Footer - Tech Gold

(Released July 18, 2018)

Every Georgia Tech website must have the universal footer shown below.

Georgia Tech's official website footer
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Digital Design Elements Style Guide

From breadcrumbs to body content, buttons, and more, this brand-aligned style guide will assist you in creating digital elements that strengthen Georgia Tech's identity.

For use at your discretion.

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Digital Signage

Digital signs are commonly used across campus to communicate information relevant to a specific time and place. This guide will help you understand how to best leverage digital signage technology at Georgia Tech.

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Emails and E-Newsletters

HTML-formatted email is a powerful tool in marketing and communication initiatives.

Responsiveness

On average, atleast 50% of emails are opened on mobile devices. If your email isn't coded for responsiveness, it will be difficult to read on mobile devices and may not be read at all. Always use mobile-responsive email templates.

CAN-SPAM

The CAN-SPAM act is a law which protects people from receiving emails they do not want. It is crucial that your HTML emails comply with this law. Your email must contain an accurate physical address and a way to opt-out of the email. These are usually placed in the footer of an email. Many email marketing providers such as MailChimp and Constant Contact will automatically include these in your emails, but it is your responsibility to make sure.

Learn more about CAN-SPAM compliance at the Federal Trade Commission Website.

Mailchimp-enabled Email Template

A Georgia Tech branded email newsletter template is available here for campus-wide use. This template can be edited in a code editor and used in any email marketing platform which allows pure HTML emails to be uploaded. It can also be used as a Mailchimp template with no HTML editing needed. To use it in Mailchimp:

1. Log in to your department's Mailchimp account.

2. Select "Templates" at the top of your dashboard.

3. Select the "Create Template" button on the upper right side of your Templates menu.

4. Select the "Import Zip" option.

5. Name your template and upload the zip file provided below.

6. Leave everything unchanged in the next window and select "Save and Exit" on the lower right corner of your screen.

This template will now be available for you to use normally in Mailchimp when you create an email campaign.

Check back on this page regularly for updated versions of the template. It is often unpredictable how different email providers will display code. This template is continuously maintained to help ensure the best possibly display in a range of email platforms.

Download Email Newsletter Template version 4.4
Release date: May 2019

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Email Signatures

Consistent email signatures deliver a visually coherent look across Georgia Tech departments. Use Georgia Tech's primary typefaces Helvetica Neue or Arial.

Email signature elements
  • Your name
  • Job title
  • Department or unit
  • Georgia Institute of Technology
  • Postal mailing address (optional)
  • Office phone number
  • Cell number (optional)
  • Fax number (if applicable)
  • Email address
  • Department/unit website address
  • Georgia Tech website address
Example

Jennifer Tomasino 
Content Strategist | Institute Communications
Georgia Institute of Technology
Phone (404) 385-1234 | Cell (404) 555-1234 | Fax (404) 384-1212
​tomasino@gatech.edu | comm.gatech.edu | gatech.edu 

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Avatars and Icons

Creating an icon across all social media channels is best accomplished through simplicity. 

empty

Usage Guidelines

If you require assistance identifying a representative image, contact your client manager.

  • Ensure that your avatar/icon looks just right on each platform and device by following the appropriate image dimension requirements.
  • Using the Georgia Tech logo alone is not recommended, as doing so could create confusion when viewed alongside the multiple other Institute-affiliated social media accounts that may already be using the Georgia Tech logo. 
  • An appropriate photo (building, location, person, etc.) may be used instead of an icon.
  • Use of the Georgia Tech seal is strictly prohibited. 

Podcast/Channel Artwork

Your social media cover photos should be easily recognizable to your audiences and cohesively aligned with Georgia Tech's brand strategy. If you need help finding a representative image, contact your Institute Communications client manager, or download a cover photo from the Digital Swag website.

tower
twitter

Usage Guidelines

  • Ensure that your cover photo looks just right on each platform and device by following the appropriate image dimension requirements.
  • Use of the Georgia Tech seal is strictly prohibited.
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Powerpoint Templates

Templates for Microsoft Powerpoint are available in standard and widescreen formats. 

Standard (4:3)

Standard (4:3)

Standard (4:3)

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Widescreen (16:9)

Widescreen (16:9)

Widescreen (16:9)