Up with the White and Gold

To create greater consistency across campus, and to more fully embrace our history and traditions, the Institute will start to use white and Tech Gold more prominently in its communications. Navy Blue and Buzz Gold (yellow) will also be available for use by units, along with a range of tertiary colors. 

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Primary Colors

White and Tech Gold are key components of Georgia Tech’s visual identity system and are the primary colors available for use by all Georgia Tech units in print and digital work. Tech Gold (Metallic) may be used when printing offset.

White

White

PMS: n/a
HEX: #FFFFFF
RGB: 255, 255, 255
HSL: 0, 0, 100
HSB: 0, 0, 100
CMYK: 0, 0, 0, 0

Tech Gold

Tech Gold

PMS: 4515
HEX: #B3A369
RGB: 179, 163, 105​
HSL: 47, 33, 56
HSB: 47, 41, 70
CMYK: 13, 19, 62, 28

Metallic

Tech Gold (Metallic)

PMS: 8383

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Secondary Colors

Buzz Gold and Blue can be used as accent colors.

Buzz Gold

Buzz Gold

PMS: 124
HEX: #EAAA00
RGB: 234, 170, 0
HSL: 44, 100, 46
HSB: 44, 100, 92
CMYK: 0, 30, 100, 0

Blue

Blue

PMS: 540
HEX: #003057
RGB: 0, 48, 87
HSL: 207, 100, 17
HSB: 207, 100, 34
CMYK: 100, 57, 12, 66

Usage Guidelines

Buzz Gold may be used typographically as long as it meets or exceeds accessibility standards. Use the WebAIM Color Contrast Checker to see if your color combo meets the standards.

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Web/Digital Colors

Tech Gold

Tech Gold

(Opacity: 100%)
HEX: #B3A369
RGB: 179, 163, 105​
HSL: 47, 33, 56
HSB: 47, 41, 70

Buzz Gold

Buzz Gold

(Opacity: 100%)
HEX: #EAAA00
RGB: 234, 170, 0
HSL: 44, 100, 46
HSB: 44, 100, 92

Buzz Gold 60

Buzz Gold 60

(Opacity: 60%)
HEX: #F5D580
RGB: 245, 213, 128
HSL: 44, 85, 73
HSB: 44, 48, 96

Blue

Blue

(Opacity: 100%)
HEX: #003057
RGB: 0, 48, 87
HSL: 207, 100, 17
HSB: 207, 100, 34

Blue 80

Blue 80 (Limited)

 (Limited)

(Opacity: 80%)
HEX: #335161
RGB: 51, 81, 97
HSL: 201, 31, 29
HSB: 201, 47, 38

Link Blue

Link Blue

HEX: #004F9F
RGB: 0, 79, 159
HSL: 210, 100, 31
HSB: 210, 100, 62

Link Hover Blue

Link Hover Blue

HEX: #1879DB
RGB: 24, 121, 219
HSL: 210, 80, 48
HSB: 210, 89, 86

Dark Gray

Dark Gray

(Opacity: 70% #000000)
HEX: #545454
RGB: 84, 84, 84
HSL: 0, 0, 33
HSB: 0, 0, 30

Medium Gray

Medium Gray (Limited)

 (Limited)

(Opacity: 50% #000000)
HEX: #808080
RGB: 128, 128, 128
HSL: 0, 0, 50
HSB: 0, 0, 50

Light Gray

Light Gray

(Opacity: 10% #000000)
HEX: #E5E5E5
RGB: 229, 229, 229
HSL: 0, 0, 90
HSB: 0, 0, 90

Web/Digital Usage Guidelines

  • Medium Gray should only be used for decorative elements, because sufficient contrast between text and background can't be achieved.
  • Blue 80 should be limited to the Breadcrumb bar (see Headers), inline highlight buttons or jump links, icons, and text headers (H3, H4, H5, etc.) or section title treatments.
  • Link Blue and Link Hover should only be used for simple text links and no other purpose. These text links should be bold (or font-weight: 500).
  • All combinations of these colors must meet our accessibility standards. Use the WebAIM Color Contrast Checker to see if your color combo meets the standards.
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Tertiary Colors

These colors have been created to be used for visual interest and navigation in layouts. No tertiary color should take up more than five percent of the overall page.

Gray Matter

Gray Matter

PMS: 425
HEX: #54585A
RGB: 84, 88, 90
HSL: 200, 3, 34
HSB: 200, 7, 35
CMYK: 48, 29, 26, 76

Atlanta Fog​

Atlanta Fog​

PMS: 296
HEX: #002233
RGB: 0, 34, 51
HSB: 200, 100, 10​
HSL: 200, 100, 20
CMYK: 30, 10, 0, 100

Mortar​

Mortar​

PMS: 7536
HEX: #8E8B76​
RGB: 142, 139, 118
HSL: 53, 10, 51
HSB: 53, 17, 56​
CMYK: 26, 21, 40, 31

Pi Mile​

Pi Mile​

PMS: 427
​HEX: #D6DBD4
RGB: 214, 219, 212
HSL: 103, 9, 85
HSB: 103, 3, 86
CMYK: 9, 4, 10, 8

Diploma​

Diploma​

PMS: 7499
HEX: #F9F6E5
RGB: 249, 246, 229​
HSL: 51, 63, 94
HSB: 51, 8, 98
CMYK: 1, 1, 10, 1

Tower Patina​

Tower Patina​

PMS: 5483
​HEX: #4B8B9B
RGB: 75, 139, 155
HSL: 192, 35, 45
HSB: 192, 52, 61
CMYK: 53, 5, 18, 25

Bobby Jones​

Bobby Jones​

PMS: 355
​HEX: #377117​
RGB: 55, 113, 23​
HSL: 99, 66, 27​
HSB: 99, 80, 44
CMYK: 75, 10, 100, 30

Burger Bowl

Burger Bowl

PMS: 382
​HEX: #B7C42F
RGB: 183, 196, 47​
HSL: 65, 61, 48​
HSB: 65, 76, 77
CMYK: 30, 7, 100, 4

Whistle​

Whistle​

PMS: 229
​HEX: #740053​
RGB: 116, 0, 83​
HSL: 317, 100, 23​
HSB: 317, 100, 45
CMYK: 31, 100, 9, 44

Georgia Clay​

Georgia Clay​

PMS: 174
​HEX: #AD4025
RGB: 173, 64, 37
HSL: 12, 65, 41
HSB: 12, 79, 68
CMYK: 10, 78, 80, 25

Horizon

Horizon

PMS: 1585
​HEX: #F95E10​
RGB: 249, 94, 16​
HSL: 20, 95, 52
HSB: 20, 94, 98
CMYK: 0, 70, 96, 0

Print Usage Guidelines

  • These colors may be used as 100 percent solids, or screened back.
  • When using, bear in mind that Tech Gold and White are Tech's primary colors, and these are to used as accent colors.