Georgia Tech Strengthens Its White and Gold Brand Identity Across Platforms

Updated standards ensure greater consistency across digital, print, merchandise, and campus experiences.

June 25, 2026

For 135 years, the colors white and gold have defined Georgia Tech. To help ensure those iconic colors appear consistently wherever the Institute's brand is seen, Georgia Tech is introducing updated color standards for digital, print, environmental, and merchandise applications.  

The refined standards feature a warmer, deeper gold and a richer navy, while providing clearer guidance for how the Institute's colors are reproduced across today's platforms, technologies, and materials. The standards also establish a broader spectrum of approved gold tones and a refreshed palette of supporting colors for Institute marketing and communications. 

Together, these updates strengthen the consistency of Georgia Tech's visual identity while maintaining the flexibility needed for modern communications and accessibility requirements. 

See brand.gatech.edu/our-look/colors for the updated standards and specifications.

Rooted in Tradition 

As part of a review process, Georgia Tech's creative teams partnered with the Institute Archives to examine the history and evolution of white and gold across generations of Yellow Jackets. That review revealed what many alumni and fans already know: Georgia Tech gold has appeared in many forms throughout the Institute's history. Early publications often featured yellow and goldenrod tones because metallic inks and paints were difficult or expensive to produce. Over time, the metallic gold of the Ramblin' Wreck and football helmets became enduring symbols of Georgia Tech tradition, while Buzz helped reinforce bright gold as a familiar expression of the Institute's identity. 

Georgia Tech gold has never been a single shade. It has existed across a spectrum of gold tones shaped by materials, production methods, and technology. What has remained constant is the pride, tradition, and spirit that white and gold represent. The updated standards embrace that legacy while providing clearer guidance for how Georgia Tech's colors should appear in today's digital, print, environmental, and merchandise applications. 

Gold is one of the most challenging colors to reproduce across digital, print, and physical environments,” said Abbigail Tumpey, vice president for Institute Communications. “We regularly hear from alumni and fans about the importance of gold to Georgia Tech’s identity and the need to get it right. As we evaluated how our brand appears across platforms and experiences, we saw an opportunity to bring greater consistency to one of our most recognizable assets while embracing a richer gold that reflects the energy, innovation, and tradition that define Georgia Tech.

The updated standards take effect before the start of the 2026-27 academic year. Revised guidelines, assets, and templates are available on the Georgia Tech brand website.

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