Aerial shot of Tech Tower

Content Quality Checklist
for Georgia Tech

Great content builds trust, strengthens the Georgia Tech brand, and ensures stories that resonate with the audiences we serve.

The GT Content Quality Checklist is a simple, practical tool to help campus communicators pause before publishing to ensure that their content is clear, engaging, accessible, and aligned with Institute standards.

"Before you hit publish."

Use the following content quality checklist to ensure consistently high-quality posts. 
Adjust your posts until all responses are favorable. 

 

A. The 10-Second Gut Check

Before posting, ask yourself:

  • Would I stop scrolling to engage with this content?
  • Is the main point clear in the first line?
  • Can I clearly identify an intended audience and why that audience would care?
  • Does this feel human or generic, automated, or impersonal?

An $88 million state investment is accelerating the future of aerospace in Georgia.…

GT logo on George Tower | Scheller Tower.

B. Visual Quality Standards

Before posting, ask yourself:

  • Does the image/video add value?
  • Is there a clear subject?
  • Is the lighting crisp?
  • Is the image cropped with intentionality?
  • Is there appropriate branding where applicable?
  • Have I avoided:
    • Screenshots of photos/text?
    • A poster-only approach to posting (bulletin board content)?
    • Overdesigned graphics with tiny text?

C. Caption Quality Checklist

Before posting, ask yourself:

  • Does my first line have a hook?
  • Is the caption pithy, conversational, yet informative?
    • If your caption reads like a news article. Rewrite it.
  • Have I used line breaks (especially on IG)?
  • Does the communication have a clear purpose? 
  • Have I avoided the use of trite, hackneyed ledes (e.g., “We are pleased to announce …”)?

Lightning strikes at 270,000 mph. The only thing moving faster on campus tonight was us hitting “share” on this post of amazing images taken this evening by @typarker_photography⚡️

Close up of Tech Tower obscured by tree blooms.

D. Brand and Tone Guardrails

Before posting, ask yourself:

  • Is my tone confident but not stuffy?
  • Am I communicating pride rather than arrogance?
  • Have I sacrificed clarity for cleverness?

Additional Resources

For more social media best practices, guidelines, and consultation services, visit: Social Media at Georgia Tech.